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The Death of the NHS Digital Divide?

by | Mar 5, 2018 | Health Apps, Healthcare, Technology |

The Death of the NHS Digital Divide?

by | Mar 5, 2018 | Health Apps, Healthcare, Technology |

There was once a clear divide between the expectations of Millenials at the young end of the spectrum, and Baby Boomers at the other. This was most apparent in their expectation of service experiences in retail and public service environments.
This divide has not only shrunk, it is almost non-existent.

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One survey of more than 7000 consumers in the Europe showed and enormous cross-generational convergence as young digital natives needs meet those of an increasingly tech-savvy older generation. All of these consumers expect smooth customer experiences on digital and mobile access solutions. This is as true for retail environments as it is for Hospitals and GP surgeries.

How can the NHS be expected to meet these need of a healthcare system without an NHS Digital Divide?

The simple answer is it can’t. At least, it can’t on it’s own. The NHS needs to partner with forward thinking digital solution providers to gather the best practices and technologies to make a digital health care system a reality.

The Benefits of no Digital Divide

If health care services are underfunded, and services diminish and become unresponsive to patients actual needs, what is the solution. The solution is allied businesses developing services with the NHS that support patient needs digitally. Patient check-in can then be simple, digital, and personalised. Conditions can be checked and managed through digital health kiosks and apps. Most importantly, patients will be much more in charge of their own health, tracking health statistics and checking in with healthcare professionals at times and in situations which are convenient to them. The NHS will save money on service delivery and with closer monitoring of conditions.
In an ageing population, you might expect a preference for single point face-to-face interactions, but it turns out that baby boomers like omni-channel contact so they can get healthcare advice and information when and where they need it. These are needs that can be met with less money, and allowing more time for GPs in particular to spend on acute patient needs.
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